ASMR stands for autonomous sensory meridian response; a term used to describe a tingling,
static-like, or goosebumps sensation in response to specific triggering audio or visual stimuli.
These sensations are said to spread across the skull or down the back of the neck and, for some,
down the spine or limbs. When experiencing ASMR sensations, some people report pleasant feelings
of relaxation, calm, sleepiness or well-being.
What can trigger ASMR?
Not everyone experiences ASMR. For those who do, the experience seems to be in response to various
triggers or situations involving sight, touch or sound. The intensity of specific stimuli may
vary, and while one person may respond to the sound of whispering, another person may experience
Talking softly or moving slowly.
Tapping or typing.
Close personal attention or eye contact.
Massage, hair brushing or haircuts.
Humming or chewing.
Slowly turning a page or folding paper.
Scratching, crisp, or squishing sounds.
Squishing or crunching sounds.
Applying makeup to the face.
It's interesting to note that the videos may prompt an ASMR response, in part because ASMR can
occur without the sensation of physical touch and instead through visual and auditory triggers
that stimulate tactile sensations.
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